The Columns Block allows you to insert text, media and other types of content into up to six columns. When used one after another, the columns create a grid effect.
Documentation: https://wordpress.com/support/wordpress-editor/blocks/columns-block/
2 Columns
The headline is the most important thing on your page. It should be written in a clear and concise manner, with no unnecessary words. It should be relevant to the content of your landing page and written in language that resonates with your target audience.
The headline should also have some sort of benefits statement (like “free” or “guaranteed”), which tells people what they will get out of reading more about you or buying from you. If possible, make sure that when someone reads this headline they know what’s happening.
3 Columns
Design for clarity and simplicity. You want your landing page to be clear, simple, and straightforward. Keep it simple—don’t overwhelm users with too much information or too many options.
Use contrasting colors for buttons and CTAs. Contrasting colors are important on your landing pages; they help draw the eye toward the CTA (call-to-action). So when designing a button or CTA button.
Make sure that you use a color that is different than the rest of your page’s palette. This makes it stand out even more so you will grab their attention immediately when they land on the page.
4 Columns
5 Columns
Include an image or video of your product in action! People love watching videos when making purchasing decisions because they can get a better feel for what they’re buying before actually purchasing.
This is why we recommend adding an image or video of what exactly it is that you’re selling as soon as possible within this section so that people don’t just see text but something more visually.
Write clear calls to action! The purpose behind every call-to action button should be obvious without any confusion about what users should do next; therefore we recommend creating CTAs.
Like “Shop Now” instead of ones filled with multiple words such as “Order Now And Receive A Free Gift When You Order By June 30th” which can cause confusion among people.
Contrasting colors are more effective than similar colors. In order to make sure that your landing page has the desired effect, you’ll want to use contrasting colors for buttons and CTAs.
6 Columns
Include an image or video of your product in action! People love watching videos when making purchasing decisions because they can get a better feel for what they’re buying before actually purchasing.
This is why we recommend adding an image or video of what exactly it is that you’re selling as soon as possible within this section so that people don’t just see text but something more visually.
Write clear calls to action! The purpose behind every call-to action button should be obvious without any confusion about what users should do next; therefore we recommend creating CTAs.
Like “Shop Now” instead of ones filled with multiple words such as “Order Now And Receive A Free Gift When You Order By June 30th” which can cause confusion among people.
Contrasting colors are more effective than similar colors. In order to make sure that your landing page has the desired effect, you’ll want to use contrasting colors for buttons and CTAs.
You can also use contrasting images on top of a contrasting background image—this creates an experience that makes users feel like they’re seeing something new.
Background Color Columns
Write clear calls to action! The purpose behind every call-to action button should be obvious without any confusion about what users should do next; therefore we recommend creating CTAs.
Include an image or video of your product in action! People love watching videos when making purchasing decisions because they can get a better feel for what they’re buying before actually purchasing.
Design for clarity and simplicity. You want your landing page to be clear, simple, and straightforward. Keep it simple—don’t overwhelm users with too much information or too many options.
Use contrasting colors for buttons and CTAs. Contrasting colors are important on your landing pages; they help draw the eye toward the CTA (call-to-action). So when designing a button or CTA button.
Make sure that you use a color that is different than the rest of your page’s palette. This makes it stand out even more so you will grab their attention immediately when they land on the page.
Design for clarity and simplicity. You want your landing page to be clear, simple, and straightforward. Keep it simple—don’t overwhelm users with too much information or too many options.
Use contrasting colors for buttons and CTAs. Contrasting colors are important on your landing pages; they help draw the eye toward the CTA (call-to-action). So when designing a button or CTA button.
Make sure that you use a color that is different than the rest of your page’s palette. This makes it stand out even more so you will grab their attention immediately when they land on the page.